Of course, the theater company will generate significantly more than that in concession sales, perhaps the real upside to Swift's film release.
Swift will likely keep a large chunk of that share, according to industry insiders. It is expected that the 43% of ticket proceeds will remain with theaters and 57% will be split between Swift and AMC. In a rare move, Swift opted to distribute the film through AMC, not a traditional studio partner.
"Even if Taylor Swift may prove to set a very high bar, it's not hard to imagine the potential success of more concert events with superstars like Beyonce or Adele, major sporting events screened in premium formats, synergistic promotional campaigns, and numerous other specialty release ideas." "True nationwide releases can have a meaningful impact," Robbins said. 6, killing the short-lived hope for a Barbenheimer-type Exorswift double feature event. It's also why Universal opted to remove "Exorcist: Believer" from the same release date and move it to Oct. 13, dozens of smaller theater chains sought to also showcase the film. It's why when Swift first unveiled that her concert film was coming to the three major theaters - AMC, Regal and Cinemark - on Oct. Because of this, communal experiences that can only be experienced outside the home are more important than ever to the theatrical industry. With so many streaming options, audiences need a reason to leave their couches beyond just content. "Barbie" has cleared $600 million at the domestic box office, while historical drama "Oppenheimer" has garnered more than $300 million.įollowing the early days of the pandemic, consumers have gravitated more toward experiences out of the house. Clad in pink or donning fedoras, audiences drove the two films to set attendance records. The combination of the releases thrilled audiences, bringing millions out to cinemas to see double features. Warner Bros.' "Barbie" and Universal's "Oppenheimer," two films on the opposite spectrum of cinematic experiences, opened on the same weekend in July. Disney and Marvel's "Ant-Man and the Wasp: Quantumania," and DC's "The Flash" and "Blue Beetle" all underwhelmed at the box office this year. However, few superhero movies that followed drummed up that same enthusiasm, likely because there was a glut of content, much of which was considered lackluster. Sony and Marvel's "Spider-Man: No Way Home," released in late 2021, is one such film. The urgency was driven by a need to see what happens next in the giant tapestry of storytelling and a worry that not seeing it as soon as possible would risk spoiler reveals. Just recently, audiences were drawn en masse to see big-budgeted superhero flicks on opening weekend.
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The excitement, which has led movie theaters to design specialty popcorn buckets, create boutique cocktails and even set up friendship bracelet-making tables, illustrates there's a hunger for making something bigger and more memorable out of a trip to the movies.
Then there are showings of classic films, anime screenings and live-broadcast Dungeons and Dragons games.īut none of these have ever come close to generating the fervor circling Swift's upcoming release. Cinemas often show taped concerts, plays and musicals, as well as live sports from organizations like the National Football League and Ultimate Fighting Championship. The theater industry is no stranger to alternative content. Swift is a member of the Screen Actors Guild and American Federation of Television and Radio Artists, but she was granted a waiver by the unions because the Eras Tour filmed concert is unscripted and does has no actors or writers associated with it. The filmed concert is already breaking records for movie theaters and is expected to top $100 million during its opening weekend. "The need has been there for many years, becoming more apparent during the early pandemic recovery era when audiences began coming back but there wasn't enough big screen content ready for release on a weekly basis," said Shawn Robbins, chief analyst at .ĭespite placing her previous documentaries and concert films on streaming services in the past, the iconic pop star opted to deliver her Eras Tour film directly to cinemagoers this October. Even IMAX, which started as place to screen documentaries and educational programming, stands to benefit from alternative theatrical content. With would-be blockbusters fleeing the fall and winter slate, a direct result of strike rules that prevent top talent from promoting upcoming films, movie theater chains like AMC, Regal and Cinemark are desperately seeking unique offerings. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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